Big Machine Records / Nashville Harbor Records

Marketing & Digital Manager: Promoted to new marketing leadership role for a diverse range of top artists under
the Big Machine entertainment umbrella while coordinating a wide range of other label and corporate functions. Lead
integrated marketing and digital enabling artist growth, streaming performance, e-commerce, and audience
engagement across B2B and B2C channels.

• Architect and execute strategies and marketing plans for music releases, artist promotions, and entertainment
initiatives. Continuously deliver on objectives, deliverables, and label metrics.
• Develop integrated go-to-market strategies across campaigns, digital, social, streaming, ecommerce, events, and
partnerships.
• Manage websites, branding, digital content, and audience engagement initiatives including messaging, content, and
creative direction.
• Support streaming growth and digital platform optimization across major music and social channels.
• Coordinate sponsorships, partnerships, promotional marketing, and event execution.
• Analyze campaign, streaming, ecommerce, and audience performance metrics to optimize engagement and ROI.
• Collaborate cross-functionally with artists, leadership, creative teams, agencies, and external partners.

Label Manager and Executive Liaison: Manage brand and artist plans, strategic projects, special events, radio
analytics, reporting, and staff coordination, facilitating marketing, promotion, digital, communications, and general
operations. Responsibilities also include market research, social media, content creation, label and artist budgets, and
project management.